Rachel Ray, of Food Network Fame, took her show “$40 a Day” to Milwaukee, and the episode aired tonight. In this series, she attempts to travel to locations and spend a maximum of $40 a day on food and beverage.
She starts off at Miss Katie’s Diner, and has an omelet and hash browns. She talks about the place as if it’s the end-all be-all of breakfast, yet I’ve only heard it mentioned a few times in the Milwaukee area. It does, however, have some notoriety from then President Clinton’s visit there in the mid 90′s. As far as I’m concerned, a good omelet can be had just about anywhere, and the same can be said for hash browns.

After that, she hits up Old World Third Street downton for some shopping. She visits a cheese store, where she tries on the obligatory cheesehead and points out cheese formed into stereotypical Milwaukee shapes. I guess she had to do it, and if anything good came out of it, Foamation got some more plugs.
Then she heads to Usinger’s to look at their sausages. The worker behind the counter shows off her wares: a few rows of brats and their counterparts. The worker points out that Milwaukeeans, and Wisconsinites in general I guess, like to beer boil their brats before grilling them. Rachel marvels at the idea, but shrugs it off. Then the worker finally mentions that Usinger’s sausages are cooked up right across the street at Mader’s, so Rachel heads over there.
Because she’s dining on a budget, and Mader’s is somewhat on the pricey side, she decides to ask for a special. To me, if they have specials, it should be advertised, but Ray points out that you should always ask because a deal could be had. The waiter informs her of a $5.99 lunch special, which includes a brat and some knackworst.
What was funny about this segment was how the waiter incorrectly, at least to me, pronounced Usingers as “uss-in-jers”. Sadly, Rachel uses this pronunciation when closing this segment. Oh well, at least they got their name in there even if said incorrectly.
Next she heads to a Harley Davidson store, where she tries on some leather. When she’s ringing up her purchases she asks the cashier about the Safe House. It had been recommended to her by someone “at her hotel” (which they never mention), but he was mysterious about it. The cashier was equally sly, but nonetheless Rachel heads over there.
The door of the Safe House is, of course, unsigned. Instead it reads “International Exports Ltd.”. She realizes it’s still the place, but that’s only half the battle of getting in. Miss Henny-Penny greets her at the door and almost literally makes her jump through hoops to get in. She’s forced to hula-hoop to the amusement of those watching her on closed-circuit tv in the bar. She enters, everyone claps, and a fake moment ensues because you know darn well the whole thing was explained to her before she got there.
Rachel orders a FREE beer (she had a coupon, again, from her hotel), which defeats the purpose of the show. The bartender suggests a Sprecher amber, and she takes it. Good to see Sprecher getting its name in there, although some of their root beer might have been better to hawk.
I’m disappointed that they never mention you don’t have to do stupid things to get in if you know the password. The Safe House is pretty well known in Milwaukee, and I would guess its password is also. I think she completely missed something by leaving this out of the show. Do YOU know the password? I do.
Lastly, she hits up the Third Ward and inundates passers-by with requests for recommendations on a place for dinner. More than one person recommends Three Brothers, and another group mention African Hut. Rachel decides on Three Brothers and finishes up the show there.
Three Brothers is a Serbian place and at some point I’d like to go there. The food she ordered looked great, and the prices were in the $10-15 range. She apparently loved the meat version of baklava that she was served, however it was never disclosed what sort of meat was inside it. Apparently that is secret.
The episode showed a good sprinkling of Milwaukee landmarks, and focused heavily on the Old World Third Street area. The Spice House, cheese shop and a few mediocre restaurants (ok, I haven’t tried Third Street Pier) line it, but the brick-lined street is more entertaining than some of those places. I wouldn’t really say that is the highlight of the Milwaukee area, or even that much of a tourist trap. Sure, it used to be the best shopping area around, but not anymore.
Somehow I the crew was able to get setup shots of every place surrounding the Journal building, but not the building itself. Sure the cafeteria there doesn’t serve the best food, but they still could have shown it.
I believe the Food Network had more crews in town over the past year to shoot segments for other shows, and I think those might prove to be just as interesting.